Let's bring the power of breathwork to the world together.
As a moonbird content creator, your voice reaches the people who need breathwork most. This hub has everything you need: content guidelines, info on ads and content use, earnings, and inspiration for your next post.
Your affiliate link and discount code
You received two things in your welcome email: a personal affiliate link and a personal discount code. Both track your referrals and earn you commission.
| What | How it works | Best used for |
|---|---|---|
| Affiliate link | Someone clicks your link and visits moonbird.life. If they buy within 30 days, you earn commission automatically. | Bio link, stories swipe-up, YouTube description, newsletter |
| Discount code | Your follower enters your code at checkout. They get a discount, you earn commission. | Captions, spoken in video, stories |
You'll find your commission percentage and the discount you can offer in your personal dashboard.
Not a moonbird ambassador yet? Sign up here.
Content guidelines
How to talk about moonbird and moonbuddy in a way that feels true to the brand, and reaches the right people.
Key messages
Do's & don'ts
✓ DO
- Show moonbird in your real daily routine: morning, commute, bedtime
- Share your personal experience honestly, including if it took time to feel a difference
- Mention the app features: breathing exercises, HRV, Aura (AI coach)
- Tag @moonbird.life in your posts
- Use your affiliate link or discount code in your caption or bio
- Disclose the partnership: use the platform's paid partnership label AND mention it in your caption
- Show children (6+) using moonbuddy in calm, appropriate situations
✕ DON'T
- Make medical claims: "cures anxiety", "treats insomnia", "fixes PTSD"
- Show children under 6 using moonbuddy
- Compare negatively to other breathing or meditation tools
- Use stock photos or AI-generated images to represent using moonbird
- Post content you have not used or experienced yourself
Content & ads
How moonbird uses your content: in our own channels and in paid ads.
Organic content
Organic content is everything you post on your own channels as usual. No special steps needed. moonbird earns reach and awareness through your authentic content, and you earn commission on every sale your content drives.
Meta
Paid ads
Moonbird can run a paid ad on Instagram or Facebook using one of your videos. The ad runs from moonbird's own account and reaches a much wider audience. We only do this with your confirmation.
Whitelisting
Whitelisting means moonbird boosts one of your posts as a paid ad, directly from your Instagram or Facebook account. The post looks like it comes from you and reaches a much larger audience. You don't need to have posted yet, we can send the partnership request in advance.
How it works
Make sure you have a professional account
Your Instagram or Facebook account must be set to Creator or Business. If it's still Personal, switch it in Settings → Account type.
Receive the partnership request
Moonbird will search for your account and send a partnership invite directly through Meta. Alternatively, we can also send you the direct link to approve.
Accept the request
You'll get a notification in Instagram or Facebook. Tap Approve. Done!
TikTok
Moonbird runs one of your videos as a Spark Ad directly from your TikTok handle. You generate a short code from your post and we handle the rest.
How it works
Post your TikTok video
The video must be live on your account first. Once it's posted, you can generate the Spark Ad code.
Generate the Spark Ad code
Go to the post → tap the three dots → select Ad settings → enable Spark Ads authorization → copy the code. Send it to manon@moonbird.life.
Video specs
When you deliver video content, please follow these specs so we can use it:
- Format: MP4 or MOV, 1080p HD or higher
- Orientation: Vertical (9:16), with a bit of room at top and bottom to crop to 4:5 or 1:1
- Length: 30–60 seconds
- No text overlays or subtitles, deliver a clean version, we add Dutch subtitles ourselves
- No watermarks or personal logos
- Write moonbird and moonbuddy in lowercase mid-sentence
My earnings
Check your balance and manage your quarterly invoice.
Go to my personal dashboard →You'll find your commission percentage and the discount you can offer in your personal dashboard.
Not a moonbird ambassador yet? Sign up here.
Earn commission
Every purchase through your affiliate link or discount code adds to your balance automatically. You can track this in real time in your GoAffPro dashboard.
Find your amount
Open your personal dashboard and scroll down to Summary. Set the period with the date selector on the right, then read the total under Earnings. That is the amount to invoice. Returns are already deducted.
Send your invoice
At the end of each quarter (March 31, June 30, September 30, December 31), invoice moonbird for the commission amount shown in your dashboard. Send to shari@moonbird.life. VAT rules depend on your situation, see below.
Get paid
Payment by bank transfer within 10 business days of receiving your invoice.
Invoice details
Kaasrui 3/2
2000 Antwerpen
Belgium
BE 0732.862.615
Peppol: 0208:0732862615
Send via Peppol (mandatory for Belgian B2B since 2026). Subject to VAT? Add 21% VAT. Not subject to VAT? State this on the invoice.
- Company name + BTW number
- Invoice number + quarter period
- Commission amount excl. VAT (from GoAffPro)
- VAT amount or exemption statement
- Your IBAN
Kaasrui 3/2
2000 Antwerpen
Belgium
BE 0732.862.615
Email your invoice to shari@moonbird.life. Invoice in your local currency, no Belgian VAT required.
- Company name + local tax number (if applicable)
- Commission amount + currency
- Your PayPal email address or IBAN
Inspiration
Post ideas, hooks, and seasonal moments to help you plan ahead.
Evergreen hooks
These angles work any time of the year and tend to generate saves and shares.
My morning breathwork ritual (60s)
Show your actual morning: get out of bed, pick up moonbird, 2 minutes before coffee. No gym, no green juice. Just this. Relatable and low-barrier.
Why I breathe 6 times a minute
Explain the science behind slow breathing (HRV, nervous system, vagus nerve) in simple terms. Carousels or talking-head videos do well here.
I tried breathwork for 30 days
Before/after format: what you expected, what actually changed, what surprised you. Authentic reviews convert very well. Include your code in the caption.
Things that actually calm me down (that aren't meditation)
Position moonbird as a practical alternative for people who find meditation hard. Use trending sounds for Reels/TikTok.
My kid actually fell asleep with moonbuddy
Share an honest moment of using moonbuddy at bedtime. What was the routine, what did your child say, did it work? Real parent stories perform really well.
Seasonal moments
Plan your content around these moments for relevance and better reach.
| Month | Moment | Content angle |
|---|---|---|
| January | New Year, reset | "One tiny habit that changed my sleep" — low-commitment resolution content |
| March | Sleep Awareness Week | How breathwork improves sleep quality, moonbird bedtime routine |
| April | Stress Awareness Month | 5 tools for anxious moments, breathing as a daily reset |
| May | Mental Health Awareness Month | Destigmatise breathwork, personal story around anxiety or burnout |
| August | Back to school | moonbuddy for kids: back-to-school nerves, calming routines for children |
| September | World Heart Day (Sep 29) | HRV, heart rate, breathwork + science angle |
| November | World Stress Day (Nov 1) | Stress management, nervous system regulation, your daily practice |
| December | Gift season | moonbird as a gift, "what I'm getting everyone I know" |
Series idea
30 days of breathwork, a series
Document 30 days of daily breathwork with moonbird. Day 1 setup, weekly check-ins, day 30 reflection. Strong format for long-term engagement and builds credibility. Great for YouTube or TikTok.
30 days of moonbuddy, a series
One month of trying to calm your child with moonbuddy at bedtime. Day 1 intro, weekly check-ins on what works and what doesn't, day 30 reflection. Honest and relatable content that connects with parents.
Content formats
Different formats work for different goals. Here's what tends to perform best for moonbird content.
Reels & TikTok (30–60s)
Best for reach. Show a real moment: waking up stressed, using moonbird before bed, or a calming 2-minute routine. Raw and authentic outperforms polished.
Carousels
Great for educational content: "5 breathing exercises for anxiety", "how I use moonbird every morning". Strong save-and-share rates.
Stories
Perfect for your discount code, affiliate link swipe-up, or a quick unboxing. A more informal tone is fine here.
Long-form / review
Honest, in-depth reviews convert well. Include your affiliate link in the description. Mention the 30-day return policy to lower purchase hesitation.
For clinical partners
A practical guide to creating your video as a therapist, coach, or healthcare professional.
Video structure (30–60 seconds)
The “why” (approx. 10 sec)
Start by identifying yourself and your professional role (e.g., therapist, coach). State a common challenge you or your clients face. Be specific. Example: “As a therapist, I often work with clients who struggle with in-the-moment anxiety and need a way to ground themselves.”
The experience & demonstration (approx. 20–30 sec)
Introduce the tool as your solution. Physically show how moonbird or moonbuddy works in its simplest form. This is the most important part. Describe the tactile sensation. Example: “It’s a simple, screen-free device. You just hold it and it guides your breath with a slow rhythm: inhale when it expands, exhale when it contracts. It’s very intuitive.”
The impact & uniqueness (approx. 15–20 sec)
Explain the benefit from your professional viewpoint. Highlight what makes it different from other solutions (e.g. meditation apps). Mention your personal use if applicable. Example: “The physical sensation helps pull clients out of their racing thoughts and into their body. Unlike an app, it’s a tangible anchor. I even use it myself for a minute or two to decompress between sessions.”
The call to action (approx. 5 sec)
End with a gentle encouragement to learn more. Invite curiosity, don’t push a sale. Example: “If this sounds like something that could help you or your clients, I’d encourage you to learn more.”
Adapting the script for moonbuddy
The structure is the same. Simply swap the “why” and “impact” to be child-focused.
- The “why”: “As a child psychologist, I’m always looking for ways to help kids understand abstract concepts like ‘calm breathing’. Telling a child to ‘just breathe’ during a moment of big emotions often doesn’t work.”
- The impact: “It’s a wonderful tool for co-regulation. It gives the child and the parent a physical focus point, turning a moment of potential conflict into a quiet, shared activity.”
Media assets
Download photos and logos to use in your content. Click any photo to download.
moonbird
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moonbuddy
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moonbird & moonbuddy
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App
Logos
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Emblems
Questions about usage? Email manon@moonbird.life.
Socials & contact
Tag moonbird on socials and reach out to us directly.
Tag moonbird
Get in touch
